The designing and realization of regular expression-based In-Text advertisement system
Abstract
Internet ads is a type of advertising, which using computers linked to the formation of information and communication networks as an advertising media, related to the use of multimedia technology designed to create and spread through the computer network. Currently, the ads style has banner ads, button ads, logo ads, suspended ads, pop-up ads, flash ads, Couplet ads, etc.
A new style of internet ads came out in 2004. It’s In-Text ads. It was widespread on domestic websites in the second half of 2006. It highlights certain keywords in page, if visitor’s mouse over the keyword, an advertisements layer will display near by the keyword. The In-Text ads compared to other style of internet ads has a lot of advantages such as user active trigger, advertising related to high-level, well-targeted advertising, large advertising styles and no ads position restriction.
A complete In-Text ads system contains front advertising system and background management system. This paper contains the designing and realization of the first part of the In-Text ads system. This system supports graphics context and the text of two forms of In-Text ads. The site can set the keyword highlight color, the area of advertising and the limit keywords.
Keyword: Internet ads, In-Text ads, Regular Expression, java script