Marketing Management
Kotler.Marketing Management
Marketing plans formulated in the past, marketing need to study consumer market and consumer behavior. Analysis of the consumer market, companies need to study : who constitutes the market (buy); in the market to buy (that is, the purchase of the object); Why buy in the market (purpose); Who participates in the purchase (purchase); How to buy in the market (to buy); When purchased in the market (to buy time) and the market where buying (purchase locations).