Abstract
In today's era of "media", with the rapid development of media technology, the continuous emergence of new media, traditional media and new media, as well as between the infiltration and integration, "media integration" as a development of the media sector trend. This paper talks about the position of the media and the media convergence, focused on the "media convergence " in China's current situation, with a distinctive, typical of its specific examples in the media and the integration of resources between media forms of integration, media institutions integration of existing media groups focus on the optimized combination of internal resources and cross-region and cross-media resources integration performance and the growing spread of the main groups and more humane forms of communication, means of communication, such as diversification characteristics, and analysis of the " Media Convergence " China is facing in the external environment and the challenges of its development and future prospects.
