摘 要：平面设计是一门艺术，设计师通过视觉元素来表达设计师的设想和计划，用文字和图形把信息传达给受众。视觉流程就是一个视觉传达的过程，也是一个心理感知过程。本课题通过对何为平面设计、在平面设计中的视觉流程原理及表达方法的分析，探讨了设计师如何更好的了解和掌握这些视觉流程的必要性，以及结合现实社会中影响平面设计作品的各个因素，有条理的去传达设计师的理念。
关 键 词：平面设计；视觉流程；视觉信息；视觉传达
Abstract： Plane design is a course of art. The designers of plane design usually transmit their ideas and plans to the audience by means of some visual elements and convey some information to them in forms of words and pictures as well. Visual circuit is not merely a process of visual transmission, but one of psychological and mental perception though sensory organs. In terms of comprehensive studies of the theories of visual circuit and techniques of expression in the process of plane design, this paper tries to analyze how the designers acquaint themselves with the necessities of visual circuit and the elements in everyday life affected by plane design, so as to assert some concepts and duties of the designers in a systematic and scientific fashion.
Keywords: Plane design；Visual circuit；Visual information；Visual transmission
