Abstract：Color has its own particular charm as one of the important elements of design’s, it gives people visual crash and article infection. It enhances the energy and persuasion of advertising. Color also transfers the information rapidly. This thesis discusses mainly on the relation of function, appliance and infection of color in enterprises Visualize Identifier design. Color is not only an important visual element but also a powerful tool on propagandize and marketing competition, so the effective appliance of color in Visual Identifier design is the key to the development of an enterprise.
Key words: Enterprise; Visual Identity; Color Application
