摘要：本文拟从传统元素蕴涵的文化意义及传统元素在现代标志设计中的运用两大方面，同时结合本人毕业设计的实例，分析传统文化在现代标志设计中的价值。并就如何更好的挖掘和发扬传统元素在视觉传达中的作用做进一步的思考。
Abstract: This paper tries to analyze the value of traditional culture in the process of modern symbol design in two aspects, cultural significance embodied in traditional elements and exertion of traditional elements in modern symbol design, referring to the examples introduced in the author's graduation design. Meanwhile, it also presents further exploration on how to better deepen and carry forward the function of traditional elements in the course of visional communication.
