摘 要：人与人之间的沟通是通过语言来进行的，而产品与人之间的沟通则是由产品的形态和功能来传递的。在生产力迅速发展的今天，人们的物质生活有了很大的提高，产品的竞争也日趋激烈。因此，在设计产品时应当把注意力更多地集中到产品的情感上，赋予产品生命力，并利用产品的形态、色彩以及使用方式等抓住消费者的心理，突出产品的精神功能使其更具有“人情味”。
关键词：形态；功能；情感
Abstract：The interpersonal communication passes language to carry on, but product and the communication of the person's be then delivered by appearance and function of product.Today that develop quickly in the productivity, people's physical life had a very great exaltation, the competition of product was also gradually vigorous.Therefore give product vitality in designing a product shoulding concentrate the attention to the emotion of product morely, and make use of the mental state that appearance, color and usage method etc. of product hold tight consumer, the spirit function of outstanding product makes it have "human interest" more.
Key words：form；function；feeling
