摘 要:本文旨在解读“平面设计中祥云图形的美感特征”,关注中国祥云图形在现代社会中的意义,重视中国传统文化图形在标志设计中的文化价值与意象的重要性,并使其在现代视觉设计中起到文化传承的作用。本次毕业设计采用了中国传统图形“祥云”来对“美”进行审美阐释,从“祥云”的美感入手,从“祥云”所表现出的动势之美、形式之美和蕴势之美等各方面来阐述平面设计给人带来的视觉和心理感受。把祥云图形的美感特征发掘运用到现代平面设计中,是对其造型与文化精神的延伸与升华,既丰富了设计的信息量,又丰富了设计的内涵。
关键词:平面设计;祥云;图形;美感特征
Abstract: The aim of this essay is to read "aesthetic characteristic of the auspicious clouds graphics", paying attention to the meaning of Chinese auspicious clouds graphics in modern society, regarding the importance of cultural value and imago in traditional Chinese culture graphics in order to pass down the culture through contemporary graphic design. The graduation design applies the graphics of traditional Chinese auspicious clouds to discuss the aesthetic of auspicious clouds and explain symbolize sense of vision and mental feelings that bring to people in every different direction. The application of auspicious clouds in contemporary graphic design is an extension and a distillation of its visual shape and cultural sprite, which also enriches the amount and the connotation of design.
Keywords: Graphic design; Auspicious clouds; Graphics; Aesthetic characteristic