摘 要：在市场经济条件下，商品琳琅满目，竞争也越来越激烈，不断更新的商品正以更加速度及快捷的方式吸引着消费者。人们的生活节奏越来越快，思想意识在接受大量信息的冲击时，更喜欢个性、时尚、情感化的产品。为了吸引消费者的注意，引导消费，包装设计的个性化显得越来越重要。包装设计越受欢迎，就越拥有市场。文字经过历史的锤炼，岁月的琢磨，使它本身就具备了形象之美。通过文字的个性流露，合理的文字编排，将这种简洁而更具冲击力的视觉元素运用到现代包装设计中，提高产品包装设计的个性化，进而阐明文
字元素在包装设计中的装饰性。
关键词：文字元素；包装设计；装饰性；平面设计
Abstract：In a market economy, a wide range of products, competition has become increasingly fierce. constantly update the value is a more speed and efficient way to attract consumers. People's increasingly fast pace of life and ideology of a lot of information in the impact, more like personality, fashion, emotional products. In order to attract consumer attention to guide consumption, packaging design a personalized become more important than ever. Packaging design more popular, the more market share. After writing the history of toughening, and the years of polishing, it itself with the image of beauty. Adoption of the text reveals personality and reasonable text layout This will be more concise and impact of visual elements and the use of modern packaging design, improving product packaging design a personalized, Elements further clarify language in the packaging design of decorative.
Key words：Writing Element；Packing Design；Decoration；Graphic Design
