The state-owned hotel marketing management strategy research
Abstract
With the deepening of market economy and development, the hotel industry is facing increasingly fierce competition and challenges. In the nineteen eighties in the late start, many outside the hotel industry well-known brands began to enter the Chinese hotel industry, the competition is further aggravate, hotel industry in our country in the new century. Review of Chinese state-owned hotel industry development history, China's hotel industry from small to large, from less to more, experienced from experience management to scientific management, from the guest house service mode to the standard mode of services, from product operation to commodity management, to achieve a qualitative and quantitative double leap. Facing new situation, new environment, our country state-owned hotel how to seize opportunity, meet a challenge, realize the leap again, should say its approach is varied. But strengthen the marketing efforts, will be state-owned hotel strategic choice, is to represent the general trend. This paper combines the theory of public relations, the enterprise strategy management and the hotel management related theory, the current our country state-owned hotel marketing problem research.
Keywords: state-owned hotel marketing management strategy
