关键词：陆川猪，传统养殖品牌，现代化转型
The Formation of the Traditional Breeding Brand and the Transformation of Modernization
——Take Luchuan pigs in Guangxi for example
Abstract
This context mainly tries to analyze the history of Luchuan pigs brand and the current situations, focuses on analyzing the factors of the formation and the development of Luchuan pigs brand, finds out the obsatcles which influence Luchuan pigs brand and the the products promotion. And it puts forward to the ideas about transforming the traditional breeding brand of Luchuan pigs to the modernizing one. It also discusses how to protect and develop the brand in the condition of the modern market economy, to enlarge this industrial chain of Luchuan pigs, to promote the income of the farmers and local fiscal revenue, and to increase the employment opportunities , as well as to make bigger contribution to offer the happy life for Luchuan people as fast as possible and to construct harmony Luchuan.
Key words :Luchuan pigs ，the brand of traditional breeding ，the transformation of modernization
