E-commerce activities are conducted through a public computer communications network for business activities in a modern way.
As a new business approach, Internet start-ups on the one hand has a national policy to support and huge market space, with low-cost and marketing advantages of convenient operation. On the other hand it also faces intense competition, the logistics costs are high, legal, and poor credit environment, network security risks. To a successful Internet start-ups, the entrepreneur should have the right mentality and accurate market positioning, but also has a product supply capabilities and marketing skills.
Keywords：E-commerce business model of Internet start-ups
