With the rapid development of agricultural high-tech and the people's material standard of living rapidly increasing, and increasing people's consumption concept updates, special agricultural products with its unusual bright colors, strange weird shape, so that the general opened the eyes of consumers. Rapid changes in information technology and extensive application of making vast numbers of agricultural producers in network marketing began to pay attention. Development of electronic commerce has not only changed the way the human transmission of information, but also changed the physical products in the market structure and producer-oriented approach, for commercial transactions to create a new way. In this paper, characteristics of China's agricultural development of the industry status quo, economic environment, policy environment, market segments and regional markets, features and advantages of import and export trade of agricultural products carried out a detailed analysis of companies, focusing on analysis of characteristics of e-commerce network marketing of agricultural products of strategic importance and the deficiencies in the application appears on the support systems, application systems, security systems and measures four aspects of network marketing system for agricultural products the framework of a preliminary study.
KEY WORDS Characteristics of agricultural products electronic-commerce Application System
