This paper firstly analyzes the trend of e-commerce marketing strategy, Iternet and vigorous development and the emergence of electronic business has caused the attention and industries of our traditional marketing brings the huge impact and the network marketing brings the huge convenience and great success, and expounds some through some of the advantages of electronic commerce, make us for e-commerce marketing have a deeper understanding and deeper understanding of enterprise's marketing and important. Secondly is through case analysis and analyzing the status of e-commerce marketing know the importance and necessity of joining e-commerce circle. Again, through the analysis of the risk and e-commerce development shows how to better good join e-commerce circle.
KEYWORDS： E-commerce, Product Placement Marketing,Circle Superior Risk
