ABSTRACT
In the C2C e-commerce model of rapid growth, hidden issue of trust in which the consumer is gradually exposed, become an obstacle to their development, one of the main issues. C2C e-commerce sites to provide the existing credit evaluation system, to a certain extent, guarantee the security of online transactions, promoting people's willingness to conduct online shopping. But there are shortcomings to this article on the "Taobao", "eBay eBay" network as well as the C2C business model of credit evaluation system to conduct a detailed analysis. For example, buyers and sellers each assessment, third-party certification, and some web sites which use "all evaluations with the points" system, and some sites have adopted the "separation of the sale of the credit value" system, the evaluation were classified as "favorable" and the "Comments" "Negative feedback" third gear, respectively, corresponding to 1,0, -1 score. For the establishment of online trading platform provides an effective credit system. But there are still a whole lot of e-commerce can not meet the current C2C's development needs. For example, the Internet analyst at Sun Xiuxiu CNNIC said, C2C market is more of a single large, aggregation effects are more obvious, users do not trust the credibility of the site, so there is word of mouth only to large Web sites dealing with network operators, so had a net purchase of credit The rating model. C2C is clear that the credit rating system is a necessary means of its development has also become a bottleneck restricting the development and growth. An urgent need to establish an improved credit evaluation system for C2C model. To seek development and expansion of C2C e-business models as well as more broad prospects.
Keywords：C2C e-commerce sites the credit evaluation system for the credibility of e-commerce sites
