College enrollment in the research strategy of e-business applications
ABSTRACT
The basic function of higher education is to foster economic and social development have a certain proficiency in the labor reserve force and a variety of specialized personnel. Thus, in science and technology is developed today, people are increasing expectations for education, extraordinary is the quality education. Candidates and their parents how to educate and guide rational and effective investment in universities and candidates to achieve the best choice for pairs of items, as the university is concerned, enrollment marketing, becomes particularly important. Currently colleges and universities increasingly fierce competition from new students, enrollment goal is not just a simple job to complete enrollment plan, but also to continuously improve the quality of new students. We must change our concepts,
Abandon the lofty gesture, emphasis on recruitment strategies and skills to work making full use of modern information technology to improve the effectiveness of recruitment advertising. At the same time, we must, through admission to the vast number of candidates web site an effective recruitment message to them through the online enrollment enter colleges and universities to attend.
KEY WORDS College Admissions，Promotion Strategies ，Marketing Strategy
