Title Internet Public Relations Research for SMEs
Abstract
Mankind has entered the 21st century. The new century, mankind has demonstrated a new picture; sudden emergence of the Internet economy, bio-engineering leaps and bounds, the environmental protection industry in the ascendant ... .... Accompanied it, the world economy has accelerated globalization, economic development, people pay more attention to itself. This trend is cause for public relations opened a broad space for development and promote the role of public relations fundamental change, it from a subsidiary position into an important economic driving force.
Thanks to the Internet "will be the distance between people disappear to zero," the relationship between consumers and merchants will also benefit from a vertical relationship, into a flat relationship. Consumers will take unlimited information via the Internet, in more brands, more manufacturers, more extensive geographical, until within the context of a global comparison, the completion of purchase. Merchant's credibility and reputation, it will directly determine the market's performance. In such a context, public relations has an irreplaceable. As public relations within the enterprise, the purpose is to establish excellent reputation. From this perspective, the arrival of the new economy, has fundamentally changed its role in economic life, it has become a driving force in economic life, and opened a huge market for its development. According to some experts predict that the new economy in China's development model may be different with the United States is not the first development of the traditional economy, and then the development of new economy, but the new economy and traditional economy go hand in hand, fly together.
Therefore, information technology in improving the quality of human life in the field of wide application is bound to make the survival of mankind depends social resources tends to be information technology, intelligence, virtualization, and only rely on the most advanced information technology to access information, process information integrate optimization, exploration and research, problem solving, in order to improve the overall resilience of human PR.
Keywords Consumers and business Internet market, technical barriers to information-based Human Relations
