关键词 网络广告；评价；方法
Online Advertising Evaluation System
ABSTRACT
Online advertising is an emerging form of advertising, which relies on the Internet generated. The Internet is the fastest-growing media in history, a convenient, fast, interactive and strong advantages enjoyed by the people in this network developed on the basis of different audiences that advertisers can implement different advertising, but also can effectively text, sound, images and animation combine to send multi-sensory information for consumers and advertisers put up a bridge. In this paper, the development of online advertising has done a description and analysis, focused on online advertising effectiveness evaluation method, finally proposed the development of advertising strategies.
