With the vigorous development of China's Internet, online shopping have developed rapidly. The rise of online shopping for human life not only brought great convenience and benefits, but also bringing new Internet economic model. Taobao shopping network has made remarkable achievements, this paper focuses Taobao Shop fitting analysis strategy, right Taobao shop of great significance for the sustainable development of the first analysis of the development process Taobao shop, and then analyzes Taobao store renovation strategy.