Small and medium-sized enterprises and large enterprises in the application of e-commerce in the differentiation strategy
ABSTRACT
Along with the computer and electronic communications technology rapid development, the network popularization, the network is more and more extensive application of many large enterprises both at home and abroad are realized using network information in a certain extent, to improve work efficiency, so as to improve the competitiveness of enterprises. The spread of the Internet to bring the unlimited business opportunities, more and more enterprises in e-commerce, use the Internet to own enterprise business moved up in the network, the network complete enterprise procurement, sales, inventory management and business behavior, and set up their own enterprises e-commerce sites is the enterprise the behavior of the important carrier. In this kind of environment, small and medium-sized enterprises and large enterprises in the e-commerce application strategy and each is what? Based on smes and large enterprises in the application of electronic commerce strategy, the difference between the two.
KEY WORDS E-commerce businesses /Application strategies /Network marketing /Differentiation
