Haier corporate culture structural analysis and building of enterprise culture research
Abstract: 21 centuries, with the knowledge economy and the development of economic globalization, competition among enterprises is increasingly reflected in the culture of competition. Enterprise culture to the survival and development of enterprises increasing role as the cornerstone of enterprise competitiveness and the prosperity of enterprises crucial decisions. Under such circumstances, Haier enterprise culture on the great role of the performance is outstanding. Haier enterprise profiles from the first article, forms of cultural expression in about to preliminary understanding Haier corporate culture. Then Haier cultural structure of the article made further analysis, including the structure of the material layer, the three-tier system layer and the spirit of the content, and its content and structure to do a detailed analysis. Secondly articles Haier enterprise culture through learning and research and structural analysis indicated Haier cultural structures of the respective levels, emphasizing select the essence and discard the dross therefrom, and truly let Haier Group and to ensure rational use of other enterprises to rationally used. Then, the article says the Haier corporate culture building measures and steps that we can really learn from him what Haier -- how to build an enterprise culture, how will we be able to build a good corporate culture. This is very important for China's enterprises. Finally for the crowning touch that the Haier cultural inspiration for the building of enterprise culture, we learn Haier is the most important objective of the enterprise culture.
Keywords : Haier culture; Structural analysis; Analysis of the pros and cons; Cultural building