A Present Status and Development Countermeasures Study of Cerestar Maize Processing
Abstract:Maize is a crop with the highest utilization rate with rich processed product. Therefore, maize further processing industry is called “golden industry”. Cerestar and China Resources Maize Industry Co., Ltd is located in Jilin Province, which is a famous maize production area. It is a leading agricultural commercialization enterprise, and is praised as the joint-venture company with the “biggest investment, most advanced processing technology, and the largest production capacity” through China. Maize processing industry is an important part of agricultural commercialized operation. It’s the important measure to adapt agricultural structure and solve the problem of agriculture, rural area and farmers, and it gets more and more attention and support of the society. To realize the value transformation of grain and promote rural economy and farmers’ income, Jilin Provincial government gives great support to large maize processing enterprises like Cerestar and China Resources Maize Industry Co., Ltd. Maize further processing industry is a newly-developed one in China with short history, however, it grows very fast. More and more companies join the market so that the production capacity grows rapidly. As an influential large-scaled enterprise in the line and joint-venture company as well, Cerestar and China Resources Maize Industry Co., Ltd more or less represents the development road of the industry. Due to the impact of market and enterprise interior elements, like other maize processing enterprises, Cerestar and China Resources Maize Industry Co., Ltd also meet difficulties during operation. By market investigation and reference analysis, this thesis discussed the development status and future trend of domestic and foreign maize processing industry and market, studies the problems and countermeasures of Cerestar and China Resources Maize Industry Co., Ltd during its operation, and finally comes into the conclusion that maize processing industry will have bright future.
Keywords:maize further processing ;joint-venture ;starch product ;agricultural commercialized operation