ABSTRACT
Makeup market of our country is the biggest new market in the world .it's power is focused by many international famous brands .with the our country market economy developing ,the level of people's live is improving since reform open ,so industry is developing quickly ,which becomes new consumer hot ,a famous word by Jew said: the best business opportunity is the women and the children 'business ,whereas ,the modern women searching for beauty is improving constantly. this is not only a big chance for the industry ,but also a big opportunity ,nowdays, with the china entering WTO and canceling the limit of importing makeup product ,the international makeup's big bosses are quickly exploring the Chinese market ,the brand at home is suffering the outer pressure ,so , many industries at hone is only using the co-business of china and foreign country and push middle_low_end reil products to meet the Chinese consumers 'need .though Baicaoji,Jingrun pearl and so on ,these famous brands at home are becoming strong and effectively broke down the limit of the foreign famous brands, but it is impossible to push down the n.Loreal'status in consumer's heart. It is due to the market competition policy .by the especial market reseaveration policy, market subdivision policy, famous brand policy, ads policy commonality policy and so on .n.Loreal is depended on our country consumer s.
Key words： China L’Oréal Paris market competitive strategy
