How to run a modern type of small business - A Case Study of qimei companies operating enterprises
[Abstract] SMEs in addition to small-scale, market adaptability, market responsive, innovative and other advantages, there is still a technology is weak, backward management, competitive ability, low cost, lack of capital and skilled personnel and other important defects. The face of the rapid development of science and technology, global economic integration process of the opportunities and challenges, whether based on internal and external environment for SMEs, combined with its organizational characteristics to advantage to develop long-term development for their own business strategy for SMEs essential to the survival and development. In this paper, a considerable portion of domestic operational difficulties faced by SMEs, companies have chosen to put forward several strategies for development ideas, such as: the SME Cluster strategy to specifically support the collaborative management and "small and special," Strategic decisions technology innovation strategy.
[Key words] small business characteristics; operating characteristics; marketing and management innovation
