Summary:In this paper, Yiwu small commodities market in a short span of 20 years of development shown rapid sales growth analysis Yiwu Small Commodity price competition that exists in the market, and its market is the development of the country. Three international and information technology challenges and to strengthen market adaptability. The basic countermeasure markets and enhance the competitiveness of the market and to achieve professional development of the modern way of circulation. Key words: Development, Marketing Idea, Price competition, Own brands