Abstract
Brand Strategy is an important part of cultivating the core competitiveness of enterprises, no brand strategy, it will be difficult to form a lasting enterprise's core competitiveness. Brand products give customers more value than the general interests, enterprises remain competitive position. The value of a brand, the key is whether or not to bring receipts. Taking the international market, brand name usually lead the market trend and the huge profit margins. Mean that the image of a well-known brand name manufacturers prowess, good credit rating, excellent value and the value of pride. Effective brand strategy can shorten the product sold, is conducive to the formation of a loyal consumer groups and is conducive to stability in the share market, it is beneficial to the development and diversification of brand extension. Because of this, experts and scholars in this article, the author works under the guidance of the subject are analyzed, with a view to the relevant department or others to study the issue in some future reference.
Keywords : core competitiveness; Brand Strategy; Marketing; Independent Innovation