【Abstract】 Progresses along with the economical unceasing development, the digital television substitution tradition simulation television has already become the inevitable trend, however, because digital television high fixed cost, low marginal cost characteristic, if in national comprehensive popularization, if has adopted the high fixed price, has the possibility to initiate extremely is repelled the audiences the psychology, therefore should act according to each expense community the different demand to formulate the different charge standard, namely uses the price discrimination strategy. This article has analyzed the digital television characteristic as well as the cost price constitution, and the attempt application modern economic theory analyzed in the digital television market fixed price model, suggested changes traditional the sole monopoly fixed price for the multiple fixed price pattern, finally proposed in the digital television market implements certain concrete measures which the price discrimination may implement.
