SMALL AND MEDIUM-SIZED
ENTERPRISE NETWORK MARKETING
Abstract
At present, as the first international Internet media, is at an unprecedented rate in the world, the rapid development and popularization of wave, promote the development of e-commerce, the traditional Internet business model to change, manufacturers in implementing new Internet services, network marketing, so as to accept new service mode of consumers. Compared with the traditional marketing, network marketing has many advantages, but also due to various reasons and still have some ignored and insurmountable obstacle, in this opportunity and challenge under the environment of the small and medium-sized enterprises go?
Based on theoretical analysis method based on the analysis of network marketing and the advantages of the small and medium-sized enterprises in China, analyses the current situation of the network marketing for small and medium-sized enterprises to provide the theory basis and the concrete implementation suggestion for small and medium-sized enterprises at present, and the network marketing have problems of small and medium-sized enterprises, and stripped to the network marketing indicate way. In the preface to introduce network marketing background. Text is divided into five parts. The first chapter of the small and medium-sized enterprises in China through the analysis of the situation analysis to find the marketing development of small and medium-sized enterprises, points out the problems in the traditional marketing development bottleneck. The second chapter to the network marketing through the combination of small and medium-sized enterprises, analyzing the status quo of network marketing, network marketing and discuss the advantages of meaning. The third chapter through the network marketing analysis, the implementation of the small and medium-sized enterprises that exist problems of Internet marketing. The fourth chapter from elements-driven to the improvement of the environment, the network marketing, network marketing platform choice model building, the promotion methods and strategies for small and medium-sized enterprise network marketing's concrete implementation suggestion. Chapter 5 of western electronic network marketing successful cases analysis to strengthen argument.
Keywords： Small and medium-sized enterprises Network marketing E-commerce
