China's express delivery industry has become a start-up industry with a broad market prospects, high profit and great potential after nearly 30 years of development. While, with the appearance of well-known foreign companies and operators of famous express delivery companies in China, such as China Post, Air Express, and Railway Express, as well as many private express delivery companies, the competition in China's express industry is becoming increasingly fierce. How do the Zhongshan Yuxiang express delivery company, which as the prefecture-level urban affiliate company of Yuan tong Express get a better development?
This article tries to find out the problems when the company wants to further enhance competitiveness and then solve the problems by many ways. Firstly, it analyzes the prospects of China Express and the ZhongShan market. Secondly, it systematically analyzes the competitive advantage and disadvantage, the potential opportunities and threats of Zhongshan Yuxiang express delivery company by SWOT tool.
Key words: Yuxiang Yuan tong Express； joining the company； Competitive advantage
