With the further spread of Internet technology, the scale of China’s online shopping market continued to expand, and the transactions are in the stage of rapid growth. In the process of e-commerce development, China's online payment reflects the obvious importance and constitutes the core part of the entire e-commerce transactions. But the online payment has become a bottleneck in the development of e-commerce, third-party payment for online payments provide a viable implementation path.
This paper analyzes the causes of third-party payment companies and current situation, and study the competitive behaviors of a typical enterprise, and use the game theory to analyze the third party payment firms competition and the competition with banks deeply, reached the relevant strategies of third-party payment enterprise who wants to win in the market competition should be adopt.
