In the past two years, Web games have bloomed around the world. There is no doubt that China has become the biggest Web game market in the world, in the meanwhile people think highly of the market for its bright future. Particularly, with the fast development of the online games, how to realize the sustainable increasing is one of the most important problems that we will have to face. Now the Web game is considered to be a strong follow-up force.
The Rapid development of internet makes a virtual world. Therefore an online game industry blooms. As the rapid development of online game industry, it’s very important to explore online games customers’ loyalty factors. An empirical study based on online game customers’ loyalty of china is less than other areas. The paper is an approach. In this paper, www.kaixin001.com as the example, draw online games and customer loyalty for research in the field of research, using questionnaires, interviews and case analysis of empirical research and analysis methods, impact of online games excavated loyalty factors. Finally, summarize recommendations of www.kaixin001.com.
Key words: www.kaixin001.com, web games, customers’ loyalty
