Individual entrepreneur entrepreneur means an individual or a joint venture composed of several teams to create an independent business activity. It is relative to the company's business purposes. Significantly different from companies whose business is characterized by: Individual business from scratch to create a business entity. And the enterprise property rights entirely personal, and the corresponding individual is fully committed to business risks; and more companies start the second start an enterprise is based on the original upgrade or seeking business diversification, the corresponding risk of the enterprise commitment. The risk of individual entrepreneurship is the entrepreneur due to a variety of subjective and objective reasons Ershi entrepreneurial outcome uncertainty,Can be divided into common risk and unique risk. Common risk refers to all business types will be some risk, mainly refers to the risk of macroeconomic environment, including industrial policy, laws and regulations, constraints limit the risk of an enterprise's equity structure and team, and so on;-specific risk is the risk of each type of business because of its characteristics of especially with risks, including market risk, financial risk, potential competitors of the risks. The ripple effects of the international financial crisis, has now applied to every individual who, employment difficulties, falling incomes, unemployment, and increased risk.
Keywords: personal business，risk，enterprise，unemploymen
