From the basic concept of securities industry e-commerce, analyses its characteristics and existing problems, and proposes countermeasures and solutions. This article first contrast the traditional securities business and electronic securities business, we analyzed the advantages of electronic securities, Then analyzed the current situation of the development of securities e-commerce and operation mode, And our country electronic securities business problems and the influencing factors, And on this basis, the proposed our country electronic securities business development strategy.
FeiHuWang and Huatai securities from the case analysis, we can see the development of e-commerce in China securities many factors, this paper analyzes the factors that make conclusions after securities e-commerce smoother, put forward the following countermeasures to optimize service: what makes it more personalized, reduce the specialization diversity of e-commerce securities, to promote its development cost from the Angle of law and technology to solve the environmental problems, in order to promote the development of electronic commerce securities.
Key words:securities E-commerce,current,Characteristic analysis,Development strategy