With the development progress of science and technology in the society,e-commerce has operated, gained one seat full of the Chinese markets of opportunity and risking in the high speed,have also brought the change to the life of Chinese consumers. Electronic commerce already has tended to be mature after experiencing the year of nineties of seed time, the hard time of the beginning of 21st century, and high speed rise period of 2003.And we saw “8848” defeats, also saw “Alibaba” success,the numbers of enterprises that early manage the electronic commerce have been few, on the contrast, many promising youths have occupied the huge part of the market of electronic commerce. The goal of article is it that study the reason that the company that does the e-commerce lately beyond the early comers in the view of simulating Innovation.
This article based on this goal, uses fundamental research, methods to study. Firstly, it introduces theory concepts and the characteristic of electronic commerce and simulating innovation. Secondly it introduces the electronic commerce environment's characteristic to make the electronic commerce enterprise adjust to the new environment, and come up with the leader with the way of Simulating Innovation. Finally the article discussed the good side and bad of the application of simulating innovation in the electronic commerce, which help to understand simulating innovation and electronic commerce better.