In the information age, the development of Internet provides a good platform for the leapfrog development of SMEs . Constructing websites, conducting online marketing and e-commercing have become important ways of a large number of SMEs seeking rapid development and establishing competitive advantages. Although sites of SMEs in China have higher prevalence,there are still many problems in site construction and online marketing , such as how to select the site-building service providers, how to locate site features, how to choose effective online marketing methods, how to avoid all kinds of errors and losses in site-building and online marketing still need to be studied carefully and deeply.
Based on small businesses, this article analyzes their development status and market structure, and studies all kinds of universal principles and standards in the website construction of traditional small and medium enterprises from the perspective of marketing. This article is divided into four chapters. It discusses the issue that needs to pay attention to in website construction of SMEs from needs analysis, functional design, website promotion, website evaluation, etc. New technological reverlution always brings new opportunities and challenges. Chinese SMEs are in the very market environment with both opportunities and challenges. Enterprises should assess the situation and actively adjust their thinking and business strategies to adapt to the impact of the new market environment.
Key words:SMEswebsite , construction , website promotion, E-Commerce