[ABSTRACT] Internet era, the application of automotive internet marketing becomes more widely, the development of network marketing is an important way to promote the globalization of markets of China's auto enterprises. In this paper, China's current automotive network marketing strengths and weaknesses were analyzed, and on this basis, fully aware of the problems in automotive Internet marketing, made the car suited to our conditions of network marketing product strategy, pricing strategy, promotional strategy, channels of strategy, marketing strategy and a series of integrated strategies.
[KEY WORDS] Internet Marketing; cars; marketing strategy
