ABSTRACT
The narrow sense, the new media is formed in after World War II, relying on the digital, networked, civilians and information processing technologies and communication networks, information networks from professional bodies led to all kinds of digital information processing terminal for the output device, to a large number of users through Provide large-scale interactive information and entertainment services to get the economic interests of the various forms of new media collectively. With the development of network technology, new media communication as a new mode, for fast development, the paper summed up the meaning of new media. New media communication mode for the content, and compared to the traditional model, the analysis of its mode of transmission, information processing mode, the characteristics of this paper, the final model of the new mass media to do the future.
Key words: new media, promulgate, propagation mode
