With the developing and maturing of IT technology and industry, methods of advanced production are inevitable trend into traditional industries, and identity of their value also got more and more widely. Meanwhile, the development of enterprise is more emphasizing on how to retain customers and attract new customers, so it can enhance the enterprise performance. Customer is the survival of enterprise, the customer information to the enterprise is very important. The research shows that the common problem of enterprise is low of efficiency on Customer resources, so the development of the Customer Relationship Management (CRM) system in this time based on a statistical analysis of the data, it can enhance work efficiency and depth excavation Customer needs, provide scientific decision-making for the rapid development of the business, and provide a powerful guarantee. The report discusses the basic idea of customer relationship management, and gives a brief overview of its concept, background, such as, Discusses the customer relationship management system design, technical support, database structure and main function modules.
This system combining the actual information of customer management in the Anywhere Company, after the actual demand analysis and reflection of the network information service, using a technique application server in Tomcat, MyEclipse and SQL JSP Server2000 database development of a customer management (CRM) system.
Keywords: Customer Relationship Management, Customer Information, MyEclipse,Tomcat,SQL Server2000
目录