The 21st century, Banking are in a customer-oriented financial times, the core of banking operation is to produce a financial product which can collect customers’ information and make full of data mining, can adjust and create in services, design of high added-value and distinctive personality. As one of the application software, Bank CRM and data mining system make use of CRM (Customer Relationship Management) and DM (Data Mining) technology. It primarily implements two basic functions: one is adding, detecting, modifying and querying the customer basic information. Especially, the querying function contains blurry querying, increment querying and accurate querying. The other function is data mining analysis, which includes credit analysis, finance analysis and personal financing analysis. Basic on these analysis, it is easy to educe the finance report. To some extend, both of the above two functions predigest Bank management process. Further more, it improves the Bank efficiency radically.
According to the analysis, this design applies the technology of PowerBuilder, which is produces by the famous Sybase Company. It is the manufacturer of database application tools. Meanwhile, it also applies SQL (Structured Query Language) Server. Using PowerBuilder Language is able to provide diversified Object Oriented developing tools , which can also implement the functions expediently and laconically.
Keywords: Customer Relationship Management; Data Mining; PowerBuilder; SQL Server
