[Abstract] In the Internet age, how to cultivate customer loyalty is still the enterprise will be focusing on the important issue of e-business training, but customer loyalty than the more traditional business difficulties, and to establish and maintain customer loyalty is e-commerce business was a key factor in competitive advantage . This article from the point of view of a number of e-business environment, foster customer loyalty of the reasons for the difficulties, around the same time increase the customer satisfaction with the good reputation of the two focal points. Put forward a constructive solution.
[ Key word ] E-commerce Enterprise Customer loyalty
