THE STUDY OF EXISTENT PROBLEMS AND DEVELOPMENT
COUNTER-MEASURE OF NINGBO’S PUBLISHING MARKET
ABSTRACT: Being the soul of a nation, culture is an important strut for promoting economic development, which represents a nation’s civilization and development level. And publishing is the tool and symbol of cultural accumulation and dissemination, also is an important driver of economic and social development. With the rapid development of economic times, the book publishing market in Mingo City has made great changes. But we also have to see clearly that behind the prosperity of this fact, there are still manta problems. For example: the pirated books remain to be sold in some bookstores; the similarity of the city’s popular science books seem to be the same, and multifarious books names make people dazzling,etc. Through the deep understanding of Mingo’s book publishing market and measuring targeted views for various issues on it, we can make it more standardized and systematic so that it will has a promotion of further development.
Key words：Publishing; Market status; problems; future
