THRNING TO CHINA,EXPIORE THEIR WAY OUT STATUS OF COMMERCIAL FILM
ABSTRACT：Of china do business development and into overseas markets, and from overseas markets great interest to this did not show much emotion and excitement, not the national pride and betrayal of applause from the contrary, questioned and an irrational and abuse, this contradiction is to be thinking.Business areas of concern to the overseas the movie, are invisible to the loss of or intentionally overlooked heavy indigenous cultural connotations. while most of what is a deep is built on local realities and cultural tradition of care. in spite of the business is almost all of the high gate, but there is a "bubble" culture.China business if not reject a native of the creative thinking and the narrative of the principles, in our hearts set up a large image and warm but also hinder the business of a better break into overseas markets, and the film is really up the business of the national brand.
Key words：China Business Movies；Great investment ；Marketing；Box office；
目 录
