Research On The Development Of Guangzhou Animation Based On SWOT Analysis
Abstract：Animation industry in the 21st century， is regarded as the most potential sunrise industry。In many developed countries，cartoon industry are pillar industries， Japan and South Korea's animation industry value even more than cars。In contrast， Asian animation as the “originator” of China has once left behind.。Is because the domestic animation backwards without technology? No，we have the talent and ability，the road of Animation industry we have been exploring it。In Chinese cartoon industry development process，Guangzhou cartoon always lead by the first started for the foreign cartoon processing of animation，either alone or in mass innovation in quantity have maintained the good grades lead。Of course，we are a lot like a narrow range of audience，animation industry chain is not complete。Based on the current animation industry in Guangzhou，try to improve internal problems，expand audience industrial chain integrity，improve industry to promote the further development of animation。
Key words：Guangzhou；animation；the SWOT analysis；development
