An Attempt to Deal with Derivative
MARKETING of the Domestic Animation
Abstract: Animation of derivatives marketing in the animation industry chain has played a very important role. For our animation marketing of derivative products, there are important theoretical and practical significance in the methods and procedures. Deconstrucing trial research of the animation industry in China in the past and the successful experiences of developed countries in this field will play an important guiding significance.
Through analysising the current situation of domestic animation derivatives marketing, combined with animation derivatives marketing success and failure cases, and deconstruction of marketing problems, this article sum up and draw possible marketing methods and measures for derivatives of the current animation finally.
Keywords: Animation derivatives; marketing strategy; animation industry
