TO FROM SHI YU ZHU TO SELL NAO BAI JIN TO SEND A MESSAGE
Abstract: November 23, 2002, Jianteshengwu (000416) announcement that: Shanghai Jian special will be owned by "Nao Bai Jin" trademark ownership to 146 million purchase price to the health characteristics of Wuxi, and Shanghai Huangshan Gen Xing and health characteristics Exit Nao Bai Jin product sales. Nao Bai Jin trademark that is traded on the news once again man of the Shi Yuzhu surface. Has been blocked in cautious in the spending. First by the two departments identified suspected "false advertising", then "efficiency" is "Southern Weekend" questioned and later charged by domestic celebrity ads infringement, etc., Nao Bai Jin can be described as weather-beaten. Nao Bai Jin marketing industry is blamed on the sound of one, the horrendous bombardment for a few years because of the "gifts would send Nao Bai Jin " advertising to consumers has been intolerable.
Key Words: Nao Bai Jin; out of product sales; block; thinking; false advertising;