Comparison Research About Business Strategy between Viacom and SMG
ABSTRACT: This article from the macroscopic point of view of international media industry group . The status of current international media industry is : The globalization of mass media communication speed up their process. Media industry become "media globalization" and a great development. Chinese media industry is facing great challenges in the international media group
Against this background , This paper selected Viacom and SMG , Comparison Research
Mechanism between Viacom and SMG. Firstly, talk about Viacom Imposed International media industry by ABC strategy. Analysis of the contents of the group how to develop a kingdom, and the content of the scale of the formation of international expansion strategy.
Second, talk about SMG ‘s current development under the new situation. About its contents focused on the innovation mechanism. Its integration into internal resources and external strategic alliances. Mainly reflected in the contents of its internal resources, integration. Respectively from Group brand, channel branding, part three brands to integrate.
The integration of all these elements and learning from each other where Viacom has
Lastly, Sums up the media industry during the process of. Made six to upgrade the competitive strategy of China’s media industry. China’s media industry to promote a better foothold in the world forest