The comparative analysis of organizational management structure’ reforms of CCTV/BBC
ABSTRACT: When China joined the WTO ,the competition of the domestic media market become increasingly fierce, how to solve the current problems, referring to the experience and lessons of developed countries’ media gained from their development process which will benefit our media organizations, and how to take the organization and management reforms of enterprises has become a important issues that the media must face and resolve it. CCTV, as the only national television, attracting lots of attention, its reform path choice and its effect is an important element, how to take organizational management structure reform in order to meet the complex and volatile market environment is a significant part of reform steps. However, under strong effects
of market discipline, BBC, a model of public broadcasting system, takes a series of measures to ensure the news freedom while under government control in the commercial waves, and by making effective reforms of the organizational management structure to maintain their social status, in terms of great reference value for CCTV.
Key words: organization, BBC, reform, commercial, CCTV
