THE ANALYSIS OF THE INFLUENCE CAUSED BY DIFFERENT MEDIA ON THE CRISIS COMMUNICATION
——THE CASE STUDY OF NEWSPAPER AND INTERNET
ABSTRACT:Since 2003, the crisis communication has been one of the topic subject. The business and government ,how to use different media to effectively control crisis and alleviate crisis become the most important part of crisis management. This paper aims to study different media for crisis spread through the comparison of SARS and Wen Chuan earthquake. In a crisis, network can use its effectiveness in the first priority for organizations, also can use the interactive and stakeholders of the interaction and communication. In the significance output in crisis at last, newspapers does a lot. Using their authority and thoughts, newspapers can better guidance opinion. For organizations, use the comments of the newspaper can recover the bad image Using different media,can achieve the purpose of complementary communication effect, thus better complete crisis spread.