ABSTRACT
Implantable advertising and marketing, is called implantable advertising message silent implant in product or brand and its representative or service contents strategic vision symbol in film, TV media content, through such scene, quietly information, let the audience to the audience in the unconscious bearing products and brands, and then to produce impression of marketing purposes.
Although at present has many TV advertising, implantable effect compared with traditional media advertising is apparent, and the audience with the traditional advertising has produced some advertising immunity. But the implant is advertising, Taiwanese because of its relative stability and the uncertainty of the audience in the advertisement effect in recent years to a new level. In recent years, with hunan TV station for the leading place of homemade dramas flocked rise, has obtained the certain effect.
This will be based on the analysis of historical development implantable advertising and media produced in the analysis of the effect. In a typical ugly invincible in Taiwanese "as an example, through analyses of dramas, implantable advertising and audience in psychology, implantable advertising business relationship with the brand image, implantable advertising marketing aspects of the current situation of domestic implanting advertising. Based on the application in Taiwanese implantable advertising, exploring and developing implantable advertisements in the development prospect of Taiwanese dramas and in effect evaluation system is established.
