ANALYSIS ON THE CURRENT SITUATION AND CAUFE OF THE INTERNATIONAL TRADE OF CHINESE FILMS
ABSTRACT: In retrospect the history of trade in film industry in the opening, which is a process made of high management and opening gradually. After opening, Chinese film industry is going for market in the new environment of literacy and economic policies. Yet, because of the constraint of the old film management, making the Chinese film can not meet the large demand of the market. However, because the money、technology and intelligences is at short, the whole market is going down. .In this trouble case, china begin to reform the policy to open the inner market from 1993. Because there are differences between east and west, we have to acquire the audiences of west who can not get across Chinese culture of influencing the ad of films. After the development of 20 years, our market are still in Unfavorable Balance 0f Trade, this can not match with the cultural country of china, It signs that the reform of Chinese film industry has a very long road to walk
Key words: film industry; policy; cultural distinguishes; deficit
